Let's take a glimpse into the future of one of the world's most important football clubs.
This is a brand redesign project for Manchester United. In this initiative, I delved into the club's origins, drawing inspiration from the 1940s badge where the legendary figure of the devil first appears. I've rejuvenated this iconic image, refining its form and recapturing the original tones that defined the initial badge: vibrant scarlet red, black, and white. This return to our roots allows us to distance ourselves from the symbols used by our city rivals, reaffirming our identity and focusing on the powerful legacy of the Devil.
With the motto "There's only one devil", we proudly recall that we are the pioneering club in adopting this figure as the symbol of our institution. This phrase encapsulates the very essence of our history and greatness, reaffirming our position as the world's most famous club. Join us on this journey into the future, where we honour our past to forge a new and exciting path to success.
